2013.12.12 Graphic Design 2 --- exhibition

2013.12.11 Graphic Design 2 --- sketch

 

 

 

 

 

 

 

 

 

 

 

2013.12.10 Graphic Design 2 --- final questionnaire

Our events are about caring for the elderly, we have carried out a series of theme activities, we had a lot of publicity and education, first through posters, then we use the network section to load a lot of text data, pictures and video relevant information, allowing viewers to learn more about our theme, but whatever we do more publicity, if we can not get the appropriate feedback, mean that we in the white-consuming, so we designed a questionnaire so, so We favor interactive and the audience, so that they participate in and true to our activities in the past.

This is what I use to make an online questionnaire survey on the care of the elderly, there is a special page of our web site, but also generate the corresponding two-dimensional code, allowing viewers to participate in multi-channel multi possibilities to our activities in the past.

Our next step is to design the home page questionnaire, 10 questions related to the different aspects of each topic can only have one option, through audience participation, we will get back information, so that we understand their options.

The number of people we have successfully completed a questionnaire designed later, we passed a lot of ways, it our Web site questionnaire published on the web, hoping to get a lot of people to participate, but due to the urgency of the time, we did not get a lot of feedback, participation is not expected so much, so far only 25 copies, and because publishing channels, surveyed the crowd also has some limitations, but we have been in a release status questionnaire, we will get more data feedback, of course, our background will be kept updated.

These pictures information, we are after a long investigation, according to data options were surveyed population analysis, we organize the data were analyzed, and then in the form of a chart vividly displayed.

2013.12.5 Graphic Design 2 --- group report

GROUP REPORT

Progress

<!--[if !supportLists]-->l <!--[endif]-->Group member

Li feng

Zhao kaiyun

Cai jiawen

Nimi

<!--[if !supportLists]-->l <!--[endif]-->Human issues

Aging of the population

Global warming

Protect shark

The poverty

Meeting

<!--[if !supportLists]-->l <!--[endif]-->Friday 18/10/2013

Studio B

Attend member: Li feng Zhao kaiyun Cai jiawen Nimi

Content: after we had the presentation we group members share our own project theme.

<!--[if !supportLists]-->l <!--[endif]-->Monday 21/10/2013

Studio B

Attend member: Li feng Zhao kaiyun Cai jiawen Nimi

Content: we all contend for our own task, share own opinions and discuss which theme is much more plasticity, after long time discussing we finally decided use Li feng’s task the aging of population as group project.

<!--[if !supportLists]-->l <!--[endif]-->Wednesday 23/10/2013

Studio B

Attend member: Li feng Zhao kaiyun Cai jiawen

Content: we think about what our campaign going to be, we all come up with an idea about how to make the campaign, last decided the campaign theme one love.

<!--[if !supportLists]-->l <!--[endif]-->Wednesday 30/10/2013

Studio B

Attend member: Li feng Zhao kaiyun Cai jiawen

Content: We respectively expounds his views about the one love, we play our own imagination how to carry out the subject of the one love, our respective drew a sketch, poster and LOGO of the one love.

<!--[if !supportLists]-->l <!--[endif]-->Friday 8/11/2013

Studio B

Attend member: Li feng Zhao kaiyun Cai jiawen

Content: An event successful or unsuccessful, largely depends on the design of the poster, because some of the best works on display in the exhibition hall, but few people went to watch, because failure is not attractive enough propaganda poster. So, we are worried that happens, we spent a lot of experience in poster design. As is the maximum range of the affected people around.

<!--[if !supportLists]-->l <!--[endif]-->Friday 15/11/2013

Studio B

Attend member: Li feng Zhao kaiyun Cai jiawen

Content: In order to let us get the wider spread of activity, we have to use in the 21st century, high-tech products, network. Because the network has wide spread, transmission speed, features such as update cycle is short, so if you want good publicity our activity, must make good use of the network. As a result, we opened an aging population with a campaign page.

<!--[if !supportLists]-->l <!--[endif]-->Friday 22/11/2013

Studio B

Attend member: Li feng Zhao kaiyun Cai jiawen

Content: We want to do a survey at the end of the assignment, we released a survey questionnaire on the Internet, the theme is to take care of the old man. Distributed in a variety of network community, for each class, the people of all ages can be involved in the activity. Collected after a certain number of the questionnaire, we analyze the data processing, found hidden between social problem.

<!--[if !supportLists]-->l <!--[endif]-->Wednesday 27/11/2013

Studio B

Attend member: Li feng Zhao kaiyun Cai jiawen

Content: This is our last team meeting. We finished all the tasks in accordance with the plan, each task is done very well. We have to integrate all of the content of this meeting together, as the last review, see what work will not be the best.

Concluction:

Each of us has his own problems, after we go through the packet, to choose a deepening of the most significant social problems, we have carried out a fierce competition, reasonable and constructive suggestions, and finally through everyone's consensus, chose aging population issue. For me, this is my own problem, and for several other teammates, they need to re-recognize the aging population, an aging population they want to carry out all aspects of data queries. We want to become a harmonious team, some people must make sacrifices. Thanks to the support of his teammates, and we get along very well, our common progress, step by step, according to the timing of completion of each task.

Layout form	Week 10	Week 11	Week 12	Week 13	Week 14
Sketches for logo
Sketches for posters
Idea for exhibition
Make dicision
Chose material
Exhibition layout

The table above is our first time scheduling, looked in good order, but as the subject in depth, we encountered a lot of unexpected trouble, we suffered a lot of setbacks, so we spent a little too much on some issues time, we did not follow the schedule leading to the completion of the entire program, but we are working very hard, in the latter work, overtime, and finally completed all the tasks.

Work statements

<!--[if !supportLists]-->l <!--[endif]-->issues choosing

We each have their own issues, but we have to finish the job better, the four of us form a group, and then select a theme.

<!--[if !supportLists]-->v <!--[endif]-->Aging of population(Li Feng)

<!--[if !supportLists]-->l <!--[endif]-->research about issues

To better understand our theme, we all had our issues a query large amounts of data.

<!--[if !supportLists]-->l <!--[endif]-->Confirm our theme

After our aging population data for queries, we have an aging population with in-depth understanding. Our orientation activities for a large number of meetings held, initially our active direction of world peace, and later in the teacher's help, we have activities to the one love.

<!--[if !supportLists]-->v <!--[endif]-->World Peace(Li Feng)

<!--[if !supportLists]-->v <!--[endif]-->One Love(Li Feng Zhao Kaiyun Cai Jiawen)

<!--[if !supportLists]-->l <!--[endif]-->Infographic

In determining our future activities of one love, we all drew infographic for our theme.

<!--[if !supportLists]-->l <!--[endif]-->Make sketches for campaign

In order to better plan our activities, we must be on our activities in advance outlook, according to a step by step plan to achieve, so that each of us are in for campaign planning sketches.

<!--[if !supportLists]-->l <!--[endif]-->Design the campaign

Finally we've compiled our ideas, making out of our group campaign.

<!--[if !supportLists]-->v <!--[endif]-->Group Infographic(Li Feng)

<!--[if !supportLists]-->l <!--[endif]-->Make group project brief

Because each of us in our activities have a deeper understanding, so our group project brief jointly completed by us, we assign each a few questions, and eventually merge together.

<!--[if !supportLists]-->v <!--[endif]-->Group project brief(Li Feng Zhao Kaiyun Cai Jiawen)

<!--[if !supportLists]-->l <!--[endif]-->Poster sketches

In order for us to get good publicity activities, we have to design a poster for the activities, poster design is a very important part of our whole activity, so we put a lot of effort, we draw a lot of sketches posters.

<!--[if !supportLists]-->l <!--[endif]-->Design the poster

Hard work pays off, we finally decided to use two different posters to advertise our themed events.

<!--[if !supportLists]-->v <!--[endif]-->Protect the old(Cai Jiawen)

<!--[if !supportLists]-->v <!--[endif]-->Mom(Zhao Kaiyun)

<!--[if !supportLists]-->l <!--[endif]-->Design our home page

Because the publicity poster is limited, we can not put all the content on the poster above all, so we opened a special page for the aging of the population, allowing the audience to get to know more about.

<!--[if !supportLists]-->v <!--[endif]-->agingofpopulation.blogspot.com(Li Feng)

<!--[if !supportLists]-->l <!--[endif]-->Final questionnaire survey

In order to achieve our interaction with the audience, we planned a questionnaire about caring for the elderly for the entire activity.

<!--[if !supportLists]-->v <!--[endif]-->Questionnaire(Li Feng Zhao Kaiyun)

2013.12.1 Graphic Design 2 --- infographic(group)

Next, these pictures are all about the aging of the population it by my query of data information, and then arrange them analysis, in the form of chart, so all kinds of data are very vivid and clear show in front of the audience. Can let the audience in the shortest possible time, get the most information in the form of chart, so that the audience will not produce text dense phobia, and will stop to watch our information.

The following content is our according to the aging of the population problem of human, planning activities, our activity with "one love" as the theme, with "one world, one love, one heart" for the activities of the loud slogans, we advocate the world is full of love, can try their best, love the elderly around, start from the side, slowly become a social climate, let the world filled with love. Age-friendly since ancient times is our human tradition and virtue, we cannot abandon our fine tradition, we should take care of the older generation, like once they will love us.

We designed for the whole activity of two novel creative posters, publicity our activity theme, one of the features of the poster is to be able to attract the audience to stop, and can cause their inner resonance, to participate in our activities, we added on the poster qr code, we design a website and the website to let the audience more way to more detailed understanding of our activities and present situation of the aging of the population. At the same time, indispensable, we design a LOGO for the whole activity, let us become a brand LOGO image.

2013.11.20 Graphic Design 2 --- GROUP PROJECT BRIEF

GROUP PROJECT BRIEF

1. What do we want to do?

- Theme?

An aging population

- What is the problem we are trying to address?

What to do is to use our professional knowledge and personal skills, the problems faced by the human, an aging population, introduced to the public, make them aware of the dangers of the aging of the population, and draw the power of people, common ideas, contribute to solve the population ageing.

- What is the main objective?

Our main goal is to attract the attention of the audience, society in general knowledge and understanding to the aging of the population, let the audience to participate in our activities, promotional for an aging population and get a wider range of cognitive, solve the problem of human face together.

- What is the Strategy?

– What is the Campaign going to do? (Role)

Our subject is about an ageing population, it is for many countries in the world already facing urgent social problems, and, of course, its social ills has shown, is an urgent need to focus on topics, such as, the life of old people, their children are busy with business, paid little attention to the old man, so, old people is a vulnerable groups in society, we all want to take care of the old man, so, we are ONE LOVE as the theme of the event, to promote protection of care for the elderly.

– Who we talking to? (Target)

Individual we as a society, we all have their own parents elders, maybe they are still young, but they will grow old, around us there are a lot of older man, they all need to get our love, so, this is a topic for all mankind.

– How is it going to be? (Content)

We first a huge mass of data query for an aging population, for it has a profound understanding, that will help our activities. We promote the activities of the subject is ONE LOVE, embodied in the care for the elderly, we first make two posters, posted in different areas, to attract people to stop and visit our posters, highlight the design of the poster is, of course, the success of the activities, to a large extent depends on the propaganda posters, we play our own imagination, let the audience interested in appreciate our posters, on posters at the same time we design the activity of the site and qr code, they can get more information from the Internet.

– Where and when? (Media)

Because of considering the funds all problems, such as the scale of our activity is very small, are using soft propaganda, such as posters, network, etc. Scope of our activities held preliminary is only in their own schools.

- What opportunities can we exploit?

Because we use the network, as is known to all, the network of publicity, if our content has timeliness, we will get through the network the spread of a wide range, our activity will be a fact that the news, take care of the elderly will become a social fashion, when the problem is magnified, media attention is by related departments, so that it will be more widespread attention.

2. Who are we talking to? And what insights do we have about them?

- Describing your target audience in detail.

- Not just demographics – psychographics
- What are they like as human beings?
- What are their hopes, fears, and ambitions?
- What do they expect from the category?
- How do they use it?
- What needs do they have that aren't being met?

I could explain it in the front, this is a social problem, because each of us as a social individual, we all have our own parents elders, so each of us is the receiver of activity, care for the old man, and every one of us, it is our responsibility and obligation, and it is good quality and the traditional virtue of human. The reason we do this, because some people for the benefit of the so-called while ignoring the moral character, we have to do is call their conscience, and let them start from around things, caring for the old man, take care of the old man around, slowly become a kind of social atmosphere, let everyone love each other, let the world filled with love.

3. How do we want the audience to describe the Campaign?

- Combination of rational, emotional and self expressive

- Clear Message.

- Tone and Manner.

- Be difference

Our slogan is "one world, one love, one heart". Use short slogan, let everyone know that we love as the theme in the whole event, we want to let the audience know that love is everywhere around us, everyone dedicate a love, our society will become more beautiful, perfect world, from nearby small start, take care of the old man.

4. What is the single most important thing our prospects believe or feel about our brand or the category?

- Who is our competition?
-What are they saying?
- What is the source?
- What will the consumer do or buy if they don't buy us?
- Could include habits and attitudes

Our activity, eager to get a piece, want is the consensus of people, is the recognition of society, is a kind of positive energy. We yearn for the voice of the people recognized, they think that our activities feasible, and has made a contribution to society. We sell ideas, is the love, is the role of a bridge, is to connect those who deviate from the young and your old man's feelings of old people, we do is to call their conscience, if they run counter to, only that they deviate from home for too long, distant relatives, the heart completely collapse, lost human nature.

5. How can we make this believable?

- Key Selling Message: The one thing we want to tell them
- Target that will persuade them to act in the way that will achieve your campaign Objective.

- What do we want them to think, feel or believe as a result of the Campaign? Give rational reasons and believe in it.

Our activity does not involve sales products, we are selling our ideas, we return is more than a care in the society. We as age-friendly ambassador, we as a bridge between young and old, we will transfer the positive energy, let the two groups are closely linked, care for vulnerable groups. We need to do is to convert the family alienation, alienation of affection fenqing, influence their return to the family, let them take care of their old man. Our competitors are those for young people to alienate the factors of love, because of these factors to make love, our products is to connect people of conscience, is nothing invisible quality. At the beginning of the people, this is good. We surely can influence people to take care of the elderly.

6. What do we have to have an idea about?

- Support: Relevant reasons, why we can make the promise?
- Competitive physical or perceptual advantages
- Not just a list of features, or of all the brand's good points

The reason to believe what you claimed.

Brand Personality: Aspect of personality that the campaign must reflect

- A brief, vivid description (evoking lifelike images within the mind)
- Not just a list of adjectives

Preferably, describable by one word or phrase.

We must have an idea. If we don't have the idea that we don't know what to do, can't do the first step. Our idea is to use posters and web sites to campaign. We do a poster for a lot more people know our activity and can participate in our activity. We use poster is interactive way. When you see our poster, if you agree or want to support our activities, you can put the poster of our map.Although is a small behavior can let more people to pay attention to our activities. Achieve better propaganda effect. This way can not only to have the attraction effect and can direct the audience's heart, let them respond. With their own action to care for the old man, to help the old man.However we also marked our website address on posters and qr code.If you want to learn more about our activities or more information on the care for the old man, you can read in our website. Our purpose is to let more people to take care of the old man around, to give them more care.

Our slogan is one world，one love，one heart .

7. Are there any mandatory's?

- This is purely for brand identity, corporate guidelines, legal mandatory’s, campaign themes.

- The do’s and don'ts

- Budget / Timing: The budget for the whole exercise

We don't have any mandatory for this activity. This is a question about human nature, everyone's ideas are different. In this world, have good people and bad people. But we also want to believe that the heart is good. So we should use our activity to reform them, give them a chance to reflect on. Although our activities cannot make everyone to care for the old man around but as long as can influence some people, even 1.2 personal, our activity is successful. Everyone has to choose, no one can limit of others.