Introduction
Since modern times, due to the development of science
and technology level, natural and human knowledge transformation natural
ability is greatly increased, expanding the scope of human practice, makes more
natural nature into humanized nature, human in the conquest of nature, use
natural made great achievements at the same time, the damage to the natural
equilibrium is reached a considerable degree.
Environmental pollution and ecological imbalance has become a worldwide public hazard. Unbalanced relationship between man and nature, the cause of the imbalance is various, people in the process of practice, often only noticed that at present the use value of natural resources, while ignoring the natural forever's intrinsic value, in order to meet immediate local interest, to predatory exploitation of natural resources, and even endanger the sustainable development of human beings.
Environmental pollution and ecological imbalance has become a worldwide public hazard. Unbalanced relationship between man and nature, the cause of the imbalance is various, people in the process of practice, often only noticed that at present the use value of natural resources, while ignoring the natural forever's intrinsic value, in order to meet immediate local interest, to predatory exploitation of natural resources, and even endanger the sustainable development of human beings.
Now the relationship between human and the natural
environment has become more and more prominent, and humans are beginning to
think about the past, the effects on the environment, green design concept in
graphic design is a concept of great significance to sustainable development of
human society, is a kind of "nature conservation, ecological protection at
the same time make full use of resources, can meet the human, protect the
environment and meet the needs of modern people, and can meet the needs of future
generations, not its hazardous development" concept, the concept is
undoubtedly the inevitable choice of historical development.
Advocates "sustainable development",
"sustainable design" has affected all the old traditional mode of
production, life style, thinking mode and value idea. "Sustainable
design" in the implementation of sustainable development has a very
important role. Sustainable design is also healthy design to design brings new
meaning to life. So in the design time and using the concept of sustainable
design on the vision, to improve health, graphic design, coordination is very
important.
This article is about the research of sustainable
design analysis and investigation of sustainable concepts and the concept of
sustainable design progress and change. Famous sustainable design work through
understanding, to sustainable the designer's understanding of sustainable
design, draw a conclusion: the use of sustainable design in graphic design is
important to the sustainable development of the history of human decision.
Review of the Literature
In ancient times, is the unequal relationship between
human and nature, humans are weak, subject to the conditions of nature have no
power to change nature. But with the emergence of agriculture and independent
development, improve human on the natural transformation and utilization
efficiency, but also to the destruction of the natural starting to happen. For
example, was converted into farmland, forest soil were used to build buildings,
timber was cut into furniture ...... consequences is soil erosion, forest area
is reduced. With the advent of the industrial age, the level of human science
and technology unceasing enhancement, the relationship between human and nature
reversed, human become the strong, mild nature into vulnerable object. "Mild
nature" into "evil nature", human imposed on it, it will
eventually return. At the beginning of the 21st century, China's real happen
because of the edible wild animals "atypical pneumonia", this in the
past I have never met the disease and the deterioration of ecological
environment must have a relationship. "Evil nature" will once again
to become the weak people, the relationship between human and nature is
expected to return to the starting point again. Humans realize that if you want
to change this situation, the human must protect "mild nature," don't
let it continue to deteriorate, protecting the environment is to protect human
beings, we can know from here, the development of the human experience the fear
of nature to conquer nature, and then the three stages of the close nature.
“Was held on June 5, 1972, the United Nations human
environment conference, puts forward the concept of "human
environment", and adopted the declaration of the human environment formed
environment programme. The concept of sustainable development was first held in
Stockholm in 1972 the United Nations human environment conference official
discussion. This seminar gathered the world's industrialized and developing
countries on behalf of, the common definition of human in creating a healthy
and rich life of rights on the environment. Since then, countries committed to
define the connotation of sustainable development, at present already draw up
the definition of the existing hundreds of scope includes international,
regional and local, and the level of specific sectors.
Sustainable development is the result of human reflect on industrial civilization, is the human in order to overcome a series of environmental, economic and social problems, especially the global environmental pollution and wide range of ecological destruction, and their relationship between the imbalance of rational choice, "economic development, social development and environmental protection is part of the sustainable development of mutually dependent on each other to strengthen".” (Yang, 2002)
Sustainable development is the result of human reflect on industrial civilization, is the human in order to overcome a series of environmental, economic and social problems, especially the global environmental pollution and wide range of ecological destruction, and their relationship between the imbalance of rational choice, "economic development, social development and environmental protection is part of the sustainable development of mutually dependent on each other to strengthen".” (Yang, 2002)
Industrialization, this is the human experience in
confidence after the extreme expansion of consensus, precious in the pursuit of
their own development and at the same time began to pay attention to protecting
the environment can be said to be the great progress of human beings. In the
popular concept of sustainable development now, graphic designers began to
think about the Act of graphic design should be sustainable. How can we achieve
this? What kind of design will harm the natural? Explore sustainable techniques，Identify unsustainable
practice in design，Develop guidelines for sustainable design，the focal point of the designer.
Sustainability
1.
Concept of sustainable
“Clearly put forward the concept of,
the first can be traced back to 1980 by the world conservation union (IUCN),
the United Nations environment programme (UNEP), wildlife fund (WWF) jointly
issued the outline of natural protection in the world. In 1987, led by Mrs.
Boulogne rand, world commission on environment and development (WCED) published
a report "our common future. The report formally using the concept of
sustainable development, and made a comparison to the system, a wide range of
influence. About the definition of sustainable development has more than 100,
but widely accepted the biggest effect is still the world commission on
environment and development defined in "our common future". The
report, the sustainable development is defined as: "to meet the needs of
modern people, is the development of the hazards the ability of future
generations to meet their needs. It includes two important concepts: the
concept of need, especially the basic needs of people around the world, this
should be in the position of special preferential to consider; the concept of
limit, technical conditions and social organization on the environment's
ability to meet current and future needs of restrictions on. "Scope
includes international, regional, local and the level of specific sectors, is
one of the basic requirements of the scientific outlook on development.1980
international conservation alliance of "the outline of the world's natural
resources protection" : "must study the natural, social, ecological,
economic, and the use of natural resources in the process of basic
relationship, in order to ensure the sustainable development of the world. "In
1981, the United States Lester r. Brown published the construction of a
sustainable development of society, put forward to control the population
growth, protecting the resource base and development of renewable energy to
achieve sustainable development. In June 1992, the United Nations
"conference on environment and development held in Rio DE janeiro, passed
with sustainable development as the core of the Rio declaration on environment
and development" agenda 21 "and other documents. Sustainable
development mainly includes the social sustainable development and ecological
sustainable development, sustainable economic development.” (Yang, 2002)
2.
The graphic design concept
Graphic design is a "visual" as a means of
communication and expression, through a variety of ways to create and combine
symbols, images and text, to make a visual representation used to convey the
idea or message. Graphic designer may use font typography, visual arts and page
layout aspects of professional skills, to reach a creative purpose of the plan.
Graphic design can usually refer to when making process, and finally to
complete the work.
The common use of graphic design including trademark and brand, magazines, newspapers and books, print ads, posters, billboards, web graphic elements, signs and product packaging. Product packaging may include, for example, trademarks or other works of art, arrangement and the design of pure text elements, such as images of the style is unified, shape and color. Combination is one of the most important features of graphic design, especially when the product using a pre-existing materials or elements.
Design is the designer personal or group has a purpose is different from the art of a kind of artistic creation based on business environment, the design is a kind of a job or career, is a kind of aesthetic, the use and the modelling of commemorative function activities . Design is based on business and the public, for their services, to create business value and artistic value, is different from the scope of individual or part of a group of art appreciation.
Graphic design is communication, stylized, and through the art of words and images to solve the problem. With knowledge and skills of overlap, graphic design is often mistaken for a visual communication or communication design. Graphic design through the use of a variety of different ways to create and combine words, symbols and images to generate visual ideas and information. A graphic designer may use font layout, visual arts, and space technology to product design to achieve the desired effect. (Zhang, 2004)
The common use of graphic design including trademark and brand, magazines, newspapers and books, print ads, posters, billboards, web graphic elements, signs and product packaging. Product packaging may include, for example, trademarks or other works of art, arrangement and the design of pure text elements, such as images of the style is unified, shape and color. Combination is one of the most important features of graphic design, especially when the product using a pre-existing materials or elements.
Design is the designer personal or group has a purpose is different from the art of a kind of artistic creation based on business environment, the design is a kind of a job or career, is a kind of aesthetic, the use and the modelling of commemorative function activities . Design is based on business and the public, for their services, to create business value and artistic value, is different from the scope of individual or part of a group of art appreciation.
Graphic design is communication, stylized, and through the art of words and images to solve the problem. With knowledge and skills of overlap, graphic design is often mistaken for a visual communication or communication design. Graphic design through the use of a variety of different ways to create and combine words, symbols and images to generate visual ideas and information. A graphic designer may use font layout, visual arts, and space technology to product design to achieve the desired effect. (Zhang, 2004)
3.
The status quo and
characteristics of modern graphic design
Contemporary society, with the computer, the
development of network and multimedia and other high-tech, designers tend to
use a computer that is convenient
Tools for writing tools instead of the traditional design. When the plane design generally appear in people's lives, graphic design diversified developing at top speed. If the designers of the end of the 19th century with a new design of lively life style to meet the arrival of the 20th century, then designers of the 20th century is more with rational thought to reflect a century since the whole do through the splendid history of art and design. After experienced the postmodernism, structuralism, art design to be theoretical breakthrough and innovation. Designers gradually began to explore deeper how graphic design to understand and accept the general public, and be able to long-term development. Designers have turned to explore the center of the plane design and the sustainable development of human relationship. Only in this way can better in architecture up more harmony between people, society, environment of a long-term vitality. In contemporary graphic design for sustainable design.
Tools for writing tools instead of the traditional design. When the plane design generally appear in people's lives, graphic design diversified developing at top speed. If the designers of the end of the 19th century with a new design of lively life style to meet the arrival of the 20th century, then designers of the 20th century is more with rational thought to reflect a century since the whole do through the splendid history of art and design. After experienced the postmodernism, structuralism, art design to be theoretical breakthrough and innovation. Designers gradually began to explore deeper how graphic design to understand and accept the general public, and be able to long-term development. Designers have turned to explore the center of the plane design and the sustainable development of human relationship. Only in this way can better in architecture up more harmony between people, society, environment of a long-term vitality. In contemporary graphic design for sustainable design.
4.
Design
for Sustainability concept
Sustainable design is a strategy to build and develop
sustainable solutions for design activities, a balanced consideration of
economic, environmental, ethical and social problems, in the thinking of design
guide and meet the consumer demand, maintain continues to meet the demand. Sustainable
includes not only the concept of sustainable environment and resources,
including social, cultural, sustainable.
Sustainable design requirements and environment harmonious development, the design can meet the need of modern people and protect future generations to sustainable development need to give attention to two or more things products, services and systems. Mainly involves the design of the performance in the establishment of a lasting consumption, build sustainable communities and develop persistence energy technology engineering.
Sustainable design requirements and environment harmonious development, the design can meet the need of modern people and protect future generations to sustainable development need to give attention to two or more things products, services and systems. Mainly involves the design of the performance in the establishment of a lasting consumption, build sustainable communities and develop persistence energy technology engineering.
“Sustainable design embodies in four attributes,
namely, the natural attribute, social attribute, economic attribute and
attribute of science and technology. In terms of nature, it is to seek a kind
of optimum ecological system to support the realization of ecological integrity
and human desire, make human survival environment continues; In terms of social
attribute, which is in existence in no more than maintaining ecosystem under
the condition of assimilative capacity, improve the human quality of life (or
quality);In terms of economic property, it is in keeping the quality of the
natural resources and the services provided under the premise of the economic
development of the net profit increased to the maximum; In terms of
technological properties, it is turned to cleaner, more efficient technology,
as far as possible to reduce the consumption of energy and other natural
resources, establish rarely waste and pollutants process and technology system. (Wang, 2010)
Design for Sustainability and general with different
material for the Design of the product for the output (e.g., industrial Design
or fashion Design), it is through the integration of products and services to
build sustainable solutions to meet the needs of specific consumer, to
"work" and "effect" to replace the material the consumption
of products (such as to clean laundry service to replace the washing machine
has), and at the same time, to reduce resource waste and environmental
pollution, improve people's quality of social life as the ultimate goal of a
strategic design activities.” (Sun, 2012)
Sustainability Design, on behalf of the building products, furniture, electrical appliances and so on is will consider the premise of environment Design. "Cradle to Cradle" of William McDounough and Michael Braungart for example with cherry trees, cherry trees to provide accommodation for the bird, its leaves filter dirty air, its fruit for the creatures provide food, even fruits rotten leaves have withered, fell into the mud soil after different bring nutrients to the earth. If all the design like cherry trees, we will improve the current situation, Al Gore's film "Inconvenient way" as for the human on the earth, simple description, mainly explains the greenhouse effect and the earth potential fate of the future. Even so, there are still a lot of people don't believe in the existence of the greenhouse effect. Believe that scientists believe humans have do it is close to the point of no return. It is not yet back from the brink, "future" is a word will not exist. Of course, from the 1970s R3 (Reduce, Reuse, Recycle) movement has spread around the world. But the Eco - efficiency really is a good policy? To reduce the number of smoking does not represent the body does not hurt, harm degree or add up bit by bit in. The earth on which we live is like a huge creatures, human beings are a part of the body which. If we just reducing toxin cannot be improved. Eco - efficiency must become a Eco - effective. All designs should according to cherry trees. For example, we drink beverages, the rest of the container with the first still can corrupt and bring the soil nutrients. But now we only do the point of recycled plastic bottles. Although Taiwan's government implement shopping system of collection charges, but does not represent the used plastic bags can decay and fall into the earth in a life, and with recycled plastic bottles can be really as plastic bottles? Many recycling just let many raw materials down - cycle such as recycling of tires and can no longer make new types, they will only be the fence in the park or the seat, and the function of the original has been reduced many. Instead, make up a product - cycle, need to make its material recycling as good or better products. This may occur can use scrap car to explain, as a scrap car actually have good raw materials, such as steel. But recycling waste the car is very simple just crushed and then dissolve. Many different materials are mixed together unable to produce high quality steel. It is a good raw material without end the whole classification are summed up without secondary raw materials, or to become completely unable to use. A good design not only can be used to its operation period does not bring harm to environment, but also consider when after the end of its life will be able to return to the nature, even to give back to nature. Such a Design is called Sustainabile Design.
Sustainability Design, on behalf of the building products, furniture, electrical appliances and so on is will consider the premise of environment Design. "Cradle to Cradle" of William McDounough and Michael Braungart for example with cherry trees, cherry trees to provide accommodation for the bird, its leaves filter dirty air, its fruit for the creatures provide food, even fruits rotten leaves have withered, fell into the mud soil after different bring nutrients to the earth. If all the design like cherry trees, we will improve the current situation, Al Gore's film "Inconvenient way" as for the human on the earth, simple description, mainly explains the greenhouse effect and the earth potential fate of the future. Even so, there are still a lot of people don't believe in the existence of the greenhouse effect. Believe that scientists believe humans have do it is close to the point of no return. It is not yet back from the brink, "future" is a word will not exist. Of course, from the 1970s R3 (Reduce, Reuse, Recycle) movement has spread around the world. But the Eco - efficiency really is a good policy? To reduce the number of smoking does not represent the body does not hurt, harm degree or add up bit by bit in. The earth on which we live is like a huge creatures, human beings are a part of the body which. If we just reducing toxin cannot be improved. Eco - efficiency must become a Eco - effective. All designs should according to cherry trees. For example, we drink beverages, the rest of the container with the first still can corrupt and bring the soil nutrients. But now we only do the point of recycled plastic bottles. Although Taiwan's government implement shopping system of collection charges, but does not represent the used plastic bags can decay and fall into the earth in a life, and with recycled plastic bottles can be really as plastic bottles? Many recycling just let many raw materials down - cycle such as recycling of tires and can no longer make new types, they will only be the fence in the park or the seat, and the function of the original has been reduced many. Instead, make up a product - cycle, need to make its material recycling as good or better products. This may occur can use scrap car to explain, as a scrap car actually have good raw materials, such as steel. But recycling waste the car is very simple just crushed and then dissolve. Many different materials are mixed together unable to produce high quality steel. It is a good raw material without end the whole classification are summed up without secondary raw materials, or to become completely unable to use. A good design not only can be used to its operation period does not bring harm to environment, but also consider when after the end of its life will be able to return to the nature, even to give back to nature. Such a Design is called Sustainabile Design.
In fact, has very many designers to pay attention to
the importance of sustainable development. For example, in this book 《Europe's packaging design
and sustainable development》,There is written:
“In our opinion, Europe's packaging design is simple
and convenient, generally will basically use cartons, paper bags, paper tube
and other materials, including all kinds of packaging paper bag proportion is
the largest, followed by paper disposable containers, although such packaging
is simple and convenient, but in the process, can cause a lot of waste of
resources, is not conducive to the sustainable development of economy.
In countries such as Germany in paper food more usage of our country is big, also some countries in Europe have some paper packaging can be recycled after use, the development of European food with a paper mainly experienced three stages: the first stage is before world war ii, the paper packaging production at lower levels, poor quality, production is low. The second stage is the '50 s and 60 s, with the progress of technology, has made great improve the quality of the paper, "in paper generation wood" packaging improvement. The third stage is the late 60 s and 70 s, the quality of the paper basic to the degree to which can replace the horse mouth aluminum cans, with the development of disposable tableware, paper cups, paper plates and greatly promoted the progress of paper food packaging market.
At present, the countries in Europe, the paper is the development direction of food packing material development and production of functional paper. Performance in moistureproof, preservation, heat, water, sterilization, anti-corrosion (antioxidant) water resistant, acid resistant, oil resistant, deodorant, and other functions.” (Europe's packaging design and sustainable development)
In countries such as Germany in paper food more usage of our country is big, also some countries in Europe have some paper packaging can be recycled after use, the development of European food with a paper mainly experienced three stages: the first stage is before world war ii, the paper packaging production at lower levels, poor quality, production is low. The second stage is the '50 s and 60 s, with the progress of technology, has made great improve the quality of the paper, "in paper generation wood" packaging improvement. The third stage is the late 60 s and 70 s, the quality of the paper basic to the degree to which can replace the horse mouth aluminum cans, with the development of disposable tableware, paper cups, paper plates and greatly promoted the progress of paper food packaging market.
At present, the countries in Europe, the paper is the development direction of food packing material development and production of functional paper. Performance in moistureproof, preservation, heat, water, sterilization, anti-corrosion (antioxidant) water resistant, acid resistant, oil resistant, deodorant, and other functions.” (Europe's packaging design and sustainable development)
In packaging design for example, "green
packaging", also some people call it "environment friend
packaging" or "ecological packaging", is no damage to the
ecological environment and human health, and can recycle and regeneration of
packing.Green packaging is a system engineering, it includes packaging
materials, packaging design, production process and waste treatment technology
of various knowledge.
Some basic idea of packaging designers for packing also have a problem, they think the commodity packaging design, as long as it can attract consumers to buy, promote sales, get economic benefits is enough, in under the action of this kind of idea, there are many only consider the economic interests of the packaging design, such as some large gift box packing size, volume, multiple levels of the parcel, in order to make the product appear high-grade, high cost of printing, in order to reduce the packaging cost, use not recycling and processing of packaging materials.
Some basic idea of packaging designers for packing also have a problem, they think the commodity packaging design, as long as it can attract consumers to buy, promote sales, get economic benefits is enough, in under the action of this kind of idea, there are many only consider the economic interests of the packaging design, such as some large gift box packing size, volume, multiple levels of the parcel, in order to make the product appear high-grade, high cost of printing, in order to reduce the packaging cost, use not recycling and processing of packaging materials.
“Driven by commercial interests, dominated by the
customer the design practice instead, become the representative of altruism
idea. Driven by altruism over a non-competitive relationship and task oriented
design practice, can we avoid the traditional for-profit design practice,
because the practice both in ideology and in pragmatic aspects are failure. Altruism
is a benefit for others to sacrifice our own interest. Its behavior and by
sacrificing the interests of others to seek self interests self-interest is
very different. Altruism is a social instinct, is also a kind of reciprocity
(against selfish individualism), it can increase the communication between all
communities. Therefore, altruism as design theory and practice, mainly driven
by "meet the need of others", and not accept mediation and distortion
from market factors. People often discuss design with altruism "design to
meet the requirements of" design for development "of these two
closely related issues, especially related to the people in developing
countries.” (Chick)
From here we can know, that kind of design concept is
all about human needs, people like to new and different, high-grade, fine,
stimulate the consumer market, it is energy waste, resource destruction and the
reasons of ecological imbalance. A book called "product aesthetic
criticism", and criticizes the capitalist economic system of industrial
design in side effects, he condemned the does not consider for the interests of
economic function, only the pursuit of fashionable and popular, to do a waste
of resources of packaging products. Now, the destruction of the ecological
environment of industrial civilization. Let more and more people realize that
civilization aesthetic concepts must establish the reasonable consumption, form
new design standards and ethics. Sustainable design is friendly to the natural
environment, but also pay attention to the ethical nature of design, pay
attention to the connotation of design, realize the harmonious development of
the design, also the design and the social environment, human and design
reasonable consideration and arrangement, for people to have a healthy
lifestyle, and smooth the natural and social environment of the conflict.
Each kind of design and the human and the surrounding
environment will constitute a system, as a designer we have a responsibility to
join us in this system the knowledge, technical ability, experience, wisdom and
evaluation. Such as the famous designer Raymond Loewy for Coca-Cola company
series of packaging design, those who grasp the convenient, comfortable bottle
styles are welcomed by the consumers.
Raymond
Loewy 1 Raymond Loewy 2
In the packaging of the product, a good designer have
a good idea, it should choose appropriate packaging materials and form. It can
reflect a designer's artistic culture, cultural quality and environmental
awareness. Can choose according to different products of different packaging
materials, packaging materials and don't have to be more valuable, expensive
and cumbersome packaging material does not necessarily can show the grade of
the design. If a product is used too much high-grade packaging materials caused
unnecessary waste, will bring a feeling of pulp products. If the product
packaging practical and good-looking, would give consumers different aesthetic
feeling. (Lin, 2011)
So, there is used to protect human survival
environment, use of consumer health, satisfy human physiological and
psychological needs, material and spiritual needs, make people enjoy the visual
space and living space of interest, the human nature are fully release and
satisfaction, hearts will be more healthy, feeling more rich, human nature to
be more perfect。
Methodology
1. The
survey
In the 21st century, because governments around the
world to the attention of the environmental problems, the establishment of the
regulations on environmental protection, the competition between enterprises,
made with a sense of idealism "sustainable design" has a realistic
significance. Now, there are a lot of environmental groups, they to the
designer to pass environmental information, for example, warn them not to use
some wood, otherwise it will damage forest resources. Some designers also are
encouraged to participate in the work, such as Anita Roddick was the first to
develop recycling and using new ink and printing technology to production.
Design should be human oriented, service. Design
associated with all areas of human activities, a comprehensive impact on
humans. Similarly, sustainable design should have social and persistence, its
promotion should be geared to the needs of consumers, to get more attention of
consumers. Consumer awareness of sustainable design and the designer's
sustainable design. Consumer attention to the concept of sustainable design and
rely more on their direct contact with the design of the product, the visual
impact directly on them. Should go through the outstanding design works to let
them know more about sustainable design. In addition to the commercial use of
various design in graphic design, also should use the means and ways of the
public service ads, let people understand the concept of sustainable design,
improve the people's attention and support to sustainable design.
Make sure the design concept of sustainable
development, is the era have entrusted to our social responsibility. As designers,
we must realize the profound: save the earth to protect the nature, this is
everyone's responsibility. The implementation of sustainable development and
implementation, is a huge contribution to the entire human race. As designers,
we go to do something, or do nothing. We are close to or the control
environment.
In the 1960 s, the famous industrial designer Victor
Papanek published several Design again cause strong repercussions in the Design
for the real world, in the book put forward different point of view, and at
that time, he said, the things around us are created by the designer, designer
in the aspect of market sales and customer satisfaction is not just
"beautification" role, at the same time should be stressed that the
designer's social value and moral ethics. The influence of the book continues
today.
Designer is the creator of the design, connection
between product and human ties. The designer's design accomplishment and design
the product good or bad, directly affects the design aesthetic consciousness of
people, guide and change the way people use the product, at the same time
responsible for these products. So the designer must understand consumer needs,
and through the design work for consumers to design aesthetic changes,
cultivate consumer recognition and support of the concept of sustainable
design, not only because of what consumers want, what we will go to the design,
this will only let us feel the design is a passive manual. Designers must have
advanced consciousness, aesthetic consciousness and sustainable design to guide
the consumer consumption idea by good design products to a more healthy
direction. (Papanek, 1960)
For example, in October 2013, the Swiss xinrui design
exhibition in Shanghai K11 art space, more than 20 pieces from Swiss designer's
design work put in K11 underground three layers of a small compartment, but
covers the plane design, industrial design, fashion design and other fields. Although
in an era of rapid technology development, but one of the curators of Michel
Hueter thinks, the pursuit of "technical" in the design of is not the
primary concern of the Swiss design, and "unskilled" is the design of
the main development trend in Switzerland: "technology is one of the
trends in contemporary design, the main show in the design of electronic
products. And the technical trend, the pursuit of traditional arts and crafts
design more. "As all that he says, a large proportion of the exhibition
works are made of traditional arts and crafts, pursue to the style of "enduring",
take great pains for the choice of materials especially.
One of the exhibited works, for example, Tomas Kral
series of design of the Homework is due to the material use clever cause
attention. Homework is a functional strong table. The periphery of the wooden
table with a aluminum, can put in the aluminum on the periphery of more items,
such as books and documents. At the same time, the surface of slope can not
only prevent the things on the table fall, more can make open book erected for
easy reading. While in style in the works by the addition of aluminum and
better show a home office is comfortable and soft feeling. The aluminum
material of peripheral curve contrasts with the geometric shape of the wood,
but the shape is not can be made with a wood, and aluminum designers to choose
the material, not only consider the contrast can build a soft feeling, but also
consider the aluminum price more can promote the works of batch production.
In Michel's opinion, the degree of attention to the
material to reach the limit is the exhibition on the most vanguard bowl made by
FluidSolids materials and stool. Designer Beat Karrer design of these works, at
first glance is not special, wonderful place is that they use this FluidSolids
material. Tasteless, no radiation, this material can be degraded completely,
the main components acquired from industrial by-product of renewable resources,
is a completely independent research and development of new materials by the
designer, the designer has created a material named company. Michel told
reporters that the designer is out of a green product design goal and began to
independent research and development of this material. Pioneer is the designer
thought: if on the market can't find a material can guarantee your design
perfection, it might as well make out new materials to meet this demand. The
most against the designer's thinking, "is not designed to meet material,
but to make material to design".
Beat Karrer Tomas Kral design series on Homework
This kind of design concept is the new generation
designer works in the pursuit of sustainability in the process of initiation
and development of mature, is all Swiss design the pursuit of
"enduring" show. In Michel view is that the pursuit is not only on
the material level, is also a kind of pursuit of spirit to work: "the
sustainability of the Swiss design not only embodies in the use of
environmental protection material, the surface of things, a deeper meaning is
that they want their products designed to melt into the historical and cultural
factors, can make the story behind the product has a long history."
Adrien
Rovero
In the pursuit of classical style, personal
interesting deduction has become one of the stories of design exhibition. Among
them, the architect Adrien Rovero made some brand animal models of cortical
limited product is interesting. His work is to use the remaining leftover
material designed by other products, before the button buckle, put on the table
is all some let a person look not to understand with abstract curve of leather,
small area but after clever buckle folding and snap, in a lovely elephant or
fun of crocodile. One of leftover material needs only a button, can become a
vivid bird. (shangliu, 2013)
The designer's sense of responsibility is very
important, there is sense of responsibility of the designer will be for the
benefit of the human thinking, will take many aspects into consideration. Now
there are a lot of sales of the products in the market, from the design point
of view, is very good, because it created a convenient for human life, also won
the economic benefits to the enterprise. But from the perspective of
"sustainable design" to think, think from our living environment, in
the long-term thinking of human, the disposable goods is there are a lot of
disadvantages. Human experiences the fear of nature, conquering nature and
close to nature, because the development of industry, human life has changed a
lot, human survival conditions and the environment has a significant
improvement in many ways, but the relationship between people and nature has
become worse.
2. The interview
Ask a designer, the
designer how to affect the sustainable design?
The designer's personal
accomplishment and personality is very important.
1. The designer's personal accomplishment
Stylist is affected by the design of ecological natural environment and social environment, in the present era of rapid development of science and technology, should be calm to predict the future, at the same time should be set in the new environment, constantly improve their own personal accomplishment. Designers should have good mental character first, have a strong sense of dedication and a high degree of social responsibility. The designer's personal behavior and social behavior, the designer must have a high sense of responsibility to the society.
Then there should be a new design concept, thinking, discerning, constantly adjust their thinking, keeping the design. In graphic design as the example, filed a graphic designer, generally people will only think of poster design, logo design, these work. In fact, the designer is not a function of a single job. Designers also need to have a high professional design ability and aesthetic ability. In this information society, the designer's task is to convey information and improve the quality of the information, enhancing the spread of power.
1. The designer's personal accomplishment
Stylist is affected by the design of ecological natural environment and social environment, in the present era of rapid development of science and technology, should be calm to predict the future, at the same time should be set in the new environment, constantly improve their own personal accomplishment. Designers should have good mental character first, have a strong sense of dedication and a high degree of social responsibility. The designer's personal behavior and social behavior, the designer must have a high sense of responsibility to the society.
Then there should be a new design concept, thinking, discerning, constantly adjust their thinking, keeping the design. In graphic design as the example, filed a graphic designer, generally people will only think of poster design, logo design, these work. In fact, the designer is not a function of a single job. Designers also need to have a high professional design ability and aesthetic ability. In this information society, the designer's task is to convey information and improve the quality of the information, enhancing the spread of power.
2. The designer's personality charm
When the creative industry and design in today's society brought to the attention of the previously did not, as designers, we should keep calm and cautious attitude. Graphic design as a profession, designer), the discretion of the professional ethics and the perfection of personality has a lot to do, often decide the level of a designer is the perfect degree of the personality, the higher the degree of capacity is higher, so the designer must pay attention to the individual. (Zhang Y. , 2014)
Results and Discussions
The Act of graphic design
should be sustainable. How can we achieve this?
Design idea is the soul of design, design achievements
of prospect and destiny . The concept of sustainable design based on
environmental protection, design with use of ecological environment for human
survival . Sustainable design is not only a technical consideration, more
important is the change of the concept, it requires the designer to give up on
that too much emphasis on consumer goods design, focus on innovation, in a more
responsible attitude and method to create products, at the same time convey the
concept of sustainable development . We should be reflected in the design of
people's love and respect, through the design to improve the improve the
quality of human living environment, creating a better living environment, let the
human feel the good life and happy life.
We should be：
(1) set up the concept of sustainable
development, namely the current human behavior or target is consistent with the
overall long-term interests and destiny, all kinds of production and life
activities of human beings must be beneficial to environment, and obtain the
biggest benefit;
(2) human activities can continue to get material and energy from environment, obtain good living environment and long-term interests, can happily live healthily;
(3) people and nature, between human beings to establish a relationship of mutual compensation of benign, achieve organic combination of coordinate system elements, each other into an organic whole;
(4) human culture must promote the development of society and the progress of the nation, must promote people understanding of nature use further deepening, establish a good social and economic environment;
(2) human activities can continue to get material and energy from environment, obtain good living environment and long-term interests, can happily live healthily;
(3) people and nature, between human beings to establish a relationship of mutual compensation of benign, achieve organic combination of coordinate system elements, each other into an organic whole;
(4) human culture must promote the development of society and the progress of the nation, must promote people understanding of nature use further deepening, establish a good social and economic environment;
(5) in the human and the environment coordinated
development of large projects, must improve the human's organizational
structure, knowledge structure, the whole people to participate in an
consciousness must be strengthened, the subject of decision must be correct; People
and the environment coordination must be comprehensive coordination, must take
the human has been in the earth's largest environment within a volume or
capacity, must have been in the best state of survival environment.
Conclusions
Nature like a magical magician, sometimes it will be
out of many, many wonderful things, sometimes it will anger destroyed
buildings, flood land, etc.It is why get angry? Because people are cutting down
forests, waste of resources, destruction of ecological balance. So, we must
protect the nature.
White pollution, widely used in China, most restaurants use lead to white pollution of lunch box, it will destroy the earth's environment, not only that, it will also spend a lot of money to get rid of them.
A lot of people use disposable chopsticks, this causes the human to cut down many trees to build these things, every 40000 pairs of disposable chopsticks need to a big tree in the wood, this will cause much waste of resources.
Now more and more private cars, cars emit gases, will pollute the air, the sky becomes misty see the blue sky, we have no intention of the exhaust gas breathing to the lungs, causing diseases such as cough, catch a cold.
Gasoline, is the precious resources of human, it is one hundred million years to form, too many private cars now, ran out of petrol, what should I do? Now less gasoline, petroleum company's oil prices also rose. Legacy of fewer and fewer resources.
Water, is a valuable human resources, we are water pollution, littering in the water, made great pollution of water and the sea a GuHai stink, at the same time, there is little rain in 2004.Sparing water equal to the love life. But people are still in hua of water
We should cherish and care for nature, love nature, is to protect their homes. Hope these can achieve. It is said that the Chinese use about 45 billion pairs of disposable chopsticks, if half be picked out for papermaking, don't know how to fewer trees.
As designers, we should think, we can how to change this situation, we should design what kind of product will reduce the damage to nature, in the case of use of the best resources, play their biggest role.
White pollution, widely used in China, most restaurants use lead to white pollution of lunch box, it will destroy the earth's environment, not only that, it will also spend a lot of money to get rid of them.
A lot of people use disposable chopsticks, this causes the human to cut down many trees to build these things, every 40000 pairs of disposable chopsticks need to a big tree in the wood, this will cause much waste of resources.
Now more and more private cars, cars emit gases, will pollute the air, the sky becomes misty see the blue sky, we have no intention of the exhaust gas breathing to the lungs, causing diseases such as cough, catch a cold.
Gasoline, is the precious resources of human, it is one hundred million years to form, too many private cars now, ran out of petrol, what should I do? Now less gasoline, petroleum company's oil prices also rose. Legacy of fewer and fewer resources.
Water, is a valuable human resources, we are water pollution, littering in the water, made great pollution of water and the sea a GuHai stink, at the same time, there is little rain in 2004.Sparing water equal to the love life. But people are still in hua of water
We should cherish and care for nature, love nature, is to protect their homes. Hope these can achieve. It is said that the Chinese use about 45 billion pairs of disposable chopsticks, if half be picked out for papermaking, don't know how to fewer trees.
As designers, we should think, we can how to change this situation, we should design what kind of product will reduce the damage to nature, in the case of use of the best resources, play their biggest role.
"Sustainable design" has become now find
important in design development direction, it emphasizes the protection of
natural ecology, make full use of resources and healthy design, do not harm the
environment. Advanced design idea and design method can provide effective
theoretical guidance to the design work, sustainable design has been in
progress, bring people a good ecological environment and the new visual
understanding, or a new way of life and a new cultural explanation, also can
promote the sustainable development of human beings.
If sustainable design is not the mainstream of society, now at least, it's ideal is a great progress, also marks the people in all kinds of trying to change of the concept, but also let people see the hope of the future. Therefore, sustainable design should not only a proposal, it will be in the process of human transformation of natural ecology play an important role. Although the process may be very difficult, but the future beautiful, sustainable design should be the implementation of human civilization and development of the important direction of the future.
If sustainable design is not the mainstream of society, now at least, it's ideal is a great progress, also marks the people in all kinds of trying to change of the concept, but also let people see the hope of the future. Therefore, sustainable design should not only a proposal, it will be in the process of human transformation of natural ecology play an important role. Although the process may be very difficult, but the future beautiful, sustainable design should be the implementation of human civilization and development of the important direction of the future.
References
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shangliu. (2013).
Swiss xinrui design exhibition. SHANGLIUTATLER.
SunPeng. (2012).
Sustainable design change. Nanning: Guangxi education press.
WangMei. (2010).
sustainable design. Xi'an: Xi 'an education publishing house.
YangZhou. (2002).
The sustainable development. Beijing: Beijing culture press.
ZhangLili. (2004).
graphic design. Wuhan: Wuhan art education publishing house.
ZhangYa. (2014).
Excellent designer. (Karyn, Interviews with people)
LinYing.
(2011). Excellent design work. Zhengzhou: Henan culture press.
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