2013.10.18 Graphic Design 2 --- PROJECT BRIEF

PROJECT BRIEF

Student Name:ZHAOKAIYUN                                                                                UEL ID: u1255977

Module Name: Graphic Design2                                                     Module Code: DV2750

Lecturer:    Mr. Kamarul Shah                                                               Date: 23.9.2013

Name of your Task: global warming

 

1. What do we want to do?

         - Theme?

My topic is about global warming

         - What is the problem we are trying to address?

The problems we face is the global warming of popular science propaganda, let people understand the present situation and harm of global warming, let all people to participate, together to face the problem of human common solve together.

 

- What is the main objective?

 

We are the most main purpose is to promote the present situation and harm of global warming, let people work together, from nearby small start, jointly cope with global warming.

 

- What is the Strategy?

Our strategy is, describe the dangers of global warming is very serious, will seriously affect our future life, so you will get more people's attention.

     – What is  the Campaign going to do? (Role)

Our content can be, with our professional knowledge, students hold an art exhibition, carry forward our theme, with global warming as the core, display all kinds of pictures image works, and our own unique ideas to reflect our theme, attract a large audience for the visit.

 

     – Who we talking to? (Target)

Because the earth is our common home of human so that global warming is that we human beings are faced with the problem, so our goal is to all the people all the time..

     – How is it going to be? (Content)

Let people realize the seriousness of the problem of global warming, if you don't start from now, energy saving and emission reduction to protect trees, our earth's temperature would be higher in the future, the ecological environment will face a bigger challenge, so can resonate with our audiences, let them free to build their homes dedicate a force.

   

 – Where and when? (Media)

We can rent a place in the center of the art exhibition, display, our exhibition in our end of the semester. At the same time we can use the power of the Internet, multimedia transmission to our activities, also can ask to reporters, to our subject..

 

- What opportunities can we exploit?

Once our exhibition received a lot of attention, we will also corresponding increase in the influence of, we're going to get the support of relevant government departments, could appeal to a wider range of attention, so you can use our theme as a trend has been to follow.

2. Who are we talking to? And what insights do we have about them?

         - Describing your target audience in detail.

- Not just demographics – psychographics
- What are they like as human beings?
- What are their hopes, fears, and ambitions?
- What do they expect from the category?
- How do they use it?
- What needs do they have that aren't being met?

 

Our audience is the whole human community, because this is our common problems. For the audience, because of their curiosity, they will be interested in some catastrophic event comparison, so they will be interested in some substantial example comparison, we will list all kinds of scientific reasoning, for example, if the earth is on the rise, all the glaciers will melt, almost all the global flooded, so we will use their curiosity, attract their attention.

3. How do we want the audience to describe the Campaign?

- Combination of rational, emotional and self expressive

- Clear Message.

- Tone and Manner.

- Be difference

 

4. What is the single most important thing our prospects believe or feel about our brand or the category?

- Who is our competition?
-What are they saying?
- What is the source?
- What will the consumer do or buy if they don't buy us?
- Could include habits and attitudes

We can plant trees in public welfare activities, an hour to go to bed each week, drive one day less a month, similar activities and so on. Our opponent is the audience for our recognition, get the trust of the audience to make our activity smoothly progress. Our purpose is to public welfare undertakings, contributes an own strength to achieve energy conservation and emissions reduction, slow down the speed of global warming, if the audience is not willing to spend money on our activity, it is he is not willing to spend is not interested in our activity, 2 it is to our distrust fear deceived. So we should get the support of relevant departments, enhance credibility, at the same time improve our propaganda and interesting, let the public is willing to spend money.

 

 

5. How can we make this believable?

- Key Selling Message: The one thing we want to tell them
- Target that will persuade them to act in the way that will achieve your campaign Objective.

- What do we want them to think, feel or believe as a result of the Campaign?  Give rational reasons and believe in it.

The question of when it comes to money, we have to clear our purpose, we are completely to public welfare undertakings, play their social morality heart, jointly maintain their homes, to create better conditions for the duty of giving myself..

 

 

6. What do we have to have an idea about?

- Support: Relevant reasons, why we can make the promise?
- Competitive physical or perceptual advantages
- Not just a list of features, or of all the brand's good points

The reason to believe what you claimed.

Brand Personality: Aspect of personality that the campaign must reflect

- A brief, vivid description (evoking lifelike images within the mind)
- Not just a list of adjectives

Preferably, describable by one word or phrase.

We for social public welfare, let people participate in our activity.

 

7. Are there any mandatory's?

         - This is purely for brand identity, corporate guidelines, legal mandatory’s, campaign themes.

- The do’s and don'ts

- Budget / Timing: The budget for the whole exercise

This is entirely voluntary behavior, is to reflect their social qualities, there is no mandatory.