2013.10.20 Graphic Art --- Graphic Art

Overview

(1) with some special operations to deal with some of the vector graphics and bitmap process;

(2) it is a set of computer technology, digital technology, art knowledge and creative art in a body's comprehensive content.

(3) it is also called the visual communication design, including: poster design, logo design, VI design, packaging design, book design, web design, interface design, typography, illustration design, etc.

(4) it is a creative, professional knowledge and operation of an integrated skills.

 

Meaning interpretation

Design is the designer personal or group has a purpose is different from the art of a kind of artistic creation based on business environment, the design is a kind of a job or career, is a kind of aesthetic, the use and the modelling of commemorative function activities.

Design is based on business and the public, for their services, to create business value and artistic value, is different from the scope of individual or part of a group of art appreciation.

history of graphic design

The history of graphic design from the ancient lars corker (Lascaux cave, to modern ginza dazzling neon lights. In the long-term history, as well as the rapid development of visual communication in the process of twentieth century, advertising art, graphic design and art between occasionally have blurred. But these projects both share the same elements, theories, principles, applications, and language, and sometimes share the same service object. In the advertising art, the ultimate goal is to sell products and services. In visual design, the key is to change the information into order, to combine different ideas, expression and feeling "records of the human experience artificial articles.

Page from the Book of Kells: Folio 114v, Decorated text. Tunc dicit illis

 

 

In the early

Can be traced back to around fourteen thousand BC, corker (Lascaux cave murals, as well as in the first three was born in four million to the written language, both are important milestone in the history of graphic design, to other related areas based on the graphic design is also very important.

Kells (the Book of Kells) is one of the early examples of graphic design. This is a book with luxuriant adornment text Gospel manuscripts of the bible, about in 800 made by Celtic monks.

Printing invention

Main items: printing

In China in the tang dynasty (618-906) years, carved wood is used to print design on textiles, then for printing buddhist classics. Printed in 868 buddhist scriptures is the earliest known printed books. In the song dynasty (960-1279), due to the invention of movable type printing, scrolls and books can be convenient to print more words, so let the popularity of books widely.

In 1450, Gutenberg's movable type printing let books began to widely spread in Europe. Atul, Manuel Theseus (Aldus Manutius) developed books structure as the foundation of western book design. The s of the plane design is called humanism (Humanist) or Old Style (Old Style).

Turn the development

In the late 19th century Europe, especially in Britain, will start in the field of graphic design from fine arts (fine art) partition. Peter mondrian was regarded as the father of graphic design. He is an artist, but he on the grid (grids) using inspired today advertising, print and web pages used by modern grid system (modern grid system).

In 1849, Henry Cole (Henry Cole) has become an important figure, the graphic Design education in his Journal of Design and manufacture (Journal of Design and Manufactures) to the government in the importance of communication Design. He celebration of modern industrial technology and Victorian design and held the nations industrial exposition.

Between 1892 and 1896, William morris KaiErM Scott Press (Kelmscott Press) published many books is regarded as the most important thing in arts and crafts movement of the plane design, the book has a very delicate visual style, well-off people for sales object, and to bring considerable income Press. Morris proved the existence of the graphic design business market, also help make the plane design segmented from the manufacturing industry and art field. KaiErM Scott press works which are characterized by historical style. Such style, become the plane design of fixed form of the first major reaction. Morris and other Private media (Private press) movement, directly affected after the new art movement, also indirectly contributed to the rapid development of the early 20th century, the plane design. The establishment of Chinese graphic design in the modern sense is held in shenzhen in 1992, "graphic design in China" exhibition, has only developed in Hong Kong/Taiwan, was represented by Wang Xu/Chen shaohua/Wang Yuefei China designers planning the design exhibition, with time line for the first time from China "art" of independence system. At the beginning of the 21st century, graphic design in China has been accompanied by the development of China's economy into the business world, represented by shenzhen frontier city of China in the design and business practices appear more mature, and breeds such as: Chen shaohua design agencies, jin and liu design consultant, Li Zhong design company in shenzhen and chengdu enchanted media professional brand design &propagation organization with international design standards.

 

 

detail analysis definition of illustration

Define the positive solution

Illustrations, es are collectively referred to as "does", derived from the Latin "illustraio", refers to the light, that is to say, illustration can make text thoughts become more clear.

On two, dictionary explanation and illustration are: (1) example illustration, graphic example (2), (3) illustrate the example explanation for "illustration" is: "refers to the picture attached to the books and periodicals. Some printed in the middle of the body, some with insert mode, added or art appreciation effect to the body content." This explanation is mainly aimed at book illustration as definition, is a narrow definition.

 

Illustration by Jessie Willcox Smith

Walter Ratterman, oil on Canvas, ca1927, Woman at a piano in elegant interior. Illustration for Good Housekeeping magazine.

Due to the coming of the era of intelligence, the development of modern society, the meaning of modern illustration has a narrow definition from the past (limited to painting and figure) into the concept of generalized "illustration" is what we usually see in newspapers, magazines, journals or children's picture book, inserts the picture between the words, all referred to as the "illustration". Illustrations, in the Latin word meaning, the original is the meaning of "light". Vince righteousness, it is used to increase the publication of the original text for a lot of fun, can make the text part is more vivid, more concrete is active in the reader's mind. In today's various publications, the importance of illustrations, has long been far more than the "light text" foil position. It not only can highlight the theme of the thought, but also will enhance the appeal of art.

Illustration is an art form, as a kind of important visual communication form of modern design, with its intuitive vivid, real waukesha and appeal, in the modern design has a specific place, has been widely used in many fields of modern design, involves cultural activities, social public utilities, commercial activities, film and television culture, etc.

In the field of modern design, illustration design can be said to be one of the most performance means, it has close kinship with painting. Many illustration art techniques are borrowed from the performance of the art of painting techniques. Marriage of illustration art and painting art makes the former whether in the representation of diversity to search, or the depth and breadth of performance in the theme of design aspect, has made great progress, show more unique artistic charm, and thus more expressive. In a sense, painting art became a basic subject, illustration is applied disciplines. Throughout the history of the development of illustrations, expanding the scope of its application in. Especially in the information high developed today, People's Daily life is full of all kinds of business information, illustration design has become a social reality irreplaceable art form. Illustration is to use forms of design, in line with the principle of the unity of aesthetic and practical, make line, form is clear and lively, make convenient.

Trolls and Princess Tuvstarr in the book Bland tomtar och troll

 

John Bauer, Swedish illustrator, Troll and Princess Tuvstarr

How much illustration and painting with the author's subjective consciousness, it has a free expression of personality, whether it is a fantasy, exaggeration, humorous, emotional mood or symbolic, and can process free expression, as a must complete joke, the theme of the advertising creative about things has a profound understanding to create excellent illustration. Illustrations are artist of painting since ancient times, with the enlargement of the design field, illustration techniques is becoming more and more specialization, illustration work now already as by special illustrator. Illustrator for graphic designers often draw illustrations or draw directly for newspapers, magazines and other media. They are generally not professional illustrator painter or liberal artists, like photographers have their subject matter and style of painting. Sensitivity to the career of the new situation, new tools and desire to make a lot of them started using computer graphic illustration design tools. Photography of this new technology has completely changed the optical imaging of the creation of the concept, and with digital image processing as the core, also known as "no darkroom photography". It blurs the boundaries between photographers, illustrators and graphic designers, now so long as has the talent, can complete the three work on the same computer. CG illustrations, i.e., computer graphics, and using drawing software, through digital plate connection, drawing the artwork on the computer.

 

The development of the illustration

The development of the illustration art, has a long history. Seemingly ordinary simple illustration for you and me, is there much connotation. From the world's oldest illustration grotto murals to Japan folk prints of ukiyo-e edo period, all demonstrate the illustration of the development. Illustration is the first in the early nineteenth century as the changes of the newspapers, books. And it truly the golden age is the fifties and sixties of the 20th century first started from the United States, was separated from the works of fine art illustrations with clear painting color, and engaged in the illustrations of the author is mostly professional painter, then influenced by the abstract expressionist painting, from concrete to abstract. Until the 70 s, illustration and returned to the realism. The earliest Chinese illustration is in the form of print, is along with the incoming of the buddhist culture, to promote teaching and in the scriptures "DE facto" graphical text is used. The historical records of China's earliest pieces, Tang Su cases when publication "tuo Ronnie sutra mantras figure". Publication is Tang Yizong salty remember exactly s nine years (868) of the cover page of "king kong prajnaparamita sutra painting. In the song, jin and yuan dynasties book illustration had great progress. Application scope expanded to medical books, historical geography, archaeological focus, such as books, daily encyclopedia books, and led to process printing illustrations. During the Ming and qing dynasties, it can be said that the ancient illustration art development period, have KeShu industry all over the country. Different region has formed the different style. Illustrations in the form of generally has the following kinds: discovers the appended drawings, illustrations, above or below in the chart above, the cover or the cover page and card, etc. The historical evolution of the Chinese ancient illustration, can be seen as the development history of engraving. At the same time, but also in folk painting. Folk pictures sooner independent just become a commodity, it is a precursor to commercial illustration. Europe's illustration history similar to our country, is also the earliest used in religious books. Later, illustration is widely used in natural science publications such as book, grammar books and classical writers corpus. Social development today, illustrations are widely used in all fields of society. The artwork not only extend our vision, enriches our mind, with infinite imaginary space to us, more broadens our mind. As the art of increasingly commoditized and the emergence of new painting materials and tools, illustration art into the era of commercialization. Illustrations in the commodity economy, play a huge role to the development of the economy. Illustration of the concept has been far beyond the traditional rules. In today's illustration community and painters no longer limited to a particular style, they often break the single use of a material way, to reach the expected effect, widely use all kinds of means, making the development of the artwork received a wider space and infinite possibility. Though in China, the illustration of the development of late, but back to its roots and fangyuan's do so. Illustration after liberation blackboard, prints, posters, the development of the format, as well as the international pop style after the 1980 s, 90 s with the popularization of computer technology, more use of computers for the new author emergence of illustration design...

 

William Blake, Oberon, Titania and Puck with Fairies Dancing (1786)

 

The prince thanking the Water Fairy, image from Princess Nobody (1884), illustrated by Doyle.

 

Illustrations from birth mother - books, found a large living space. Abundant carrier with the progress of technology and the needs of the society and constantly emerging.

 

 

here are group pictures that Apple company's logo change by years.

 

1976

1976-1998

1998

1998

 

1998

 

now

 

 

 

 

Logo
According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating"["Steve Jobs bio says Apple CEO abhorred 'corrupt' execs". CBC News. October 20, 2011. Retrieved October 21, 2011.]
Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company["Wired News: Apple Doin' the Logo-Motion". September 26, 2003.][ "ZLOK Logo Design Blog: I Invented ... the Apple Logo".] The logo was designed with a bite so that it would not be confused with a cherry["ZLOK Logo Design Blog: I Invented ... the Apple Logo".] The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color["ZLOK Logo Design Blog: I Invented ... the Apple Logo".] This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide["ZLOK Logo Design Blog: I Invented ... the Apple Logo".]["Archived Interview with Rob Janoff". March 14, 2005.] Both Janoff and Apple deny any homage to Turing in the design of the logo[Raszl, Ivan. "Interview with Rob Janoff, designer of the Apple logo".][Leavitt 2007, p. 280]
In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.
Steve Jobs and Steve Wozniak were Beatles fans[Moses, Asher (October 7, 2011). "Who was Steve Jobs the man?". The Age (Melbourne). Retrieved October 7, 2011.][ "Tearful memories for Apple co-founder".The Age (Melbourne). Retrieved October 7, 2011.] but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by the Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.